Mike Cornell

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	<title>Mike Cornell - Creative Director</title>
	<link>https://mikecornell.com</link>
	<description>Mike Cornell - Creative Director</description>
	<pubDate>Sat, 24 Jan 2026 13:55:45 +0000</pubDate>
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		<title>Splash Page</title>
				
		<link>https://mikecornell.com/Splash-Page</link>

		<pubDate>Tue, 17 Sep 2024 20:29:21 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

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		<title>Slice</title>
				
		<link>https://mikecornell.com/Slice</link>

		<pubDate>Sat, 24 Jan 2026 00:01:37 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

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	Slice relaunch:Yesterday’s Pop Hits that Didn’t Exist Until Now.
	
Slice launched in 1984. You probably crushed a can while riding bikes with your best friend. Now it is back as a healthier soda for today. Same fizz. Same classic flavors. Just with 5 grams of sugar or less, 40 calories or less, no high fructose corn syrup, and a gut friendly mix of pre, pro, and postbiotics in every can.
As the only healthy soda to exist in the 80s and 90s, we authentically leveraged the nostalgia that zillenials are looking for. Just like how Slice today is refreshed with better for youbenefits, we used Al to add a modern twist. 
We launched a real FM radio station featuring songs all about Slice. More than three hours of completely original music and programming, all casually letting people know that Slice is back and better.🤠 Creative director.🏆 Clio Silver&#38;nbsp; &#38;nbsp; Effie: David vs. Goliath &#38;nbsp; &#38;nbsp; Digiday Most Innovative Use of AI

📢 Adage
&#38;nbsp; &#38;nbsp;&#38;nbsp;Think with google&#38;nbsp; &#38;nbsp; Forbes&#38;nbsp; &#38;nbsp; WGN


hear the show☝️


	119M+&#38;nbsp;Impressions
	225klisteners
	+5%
awareness
among 25 to 35 yo


tune in,
Fizz out.


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	<item>
		<title>Mockly</title>
				
		<link>https://mikecornell.com/Mockly</link>

		<pubDate>Sat, 24 Jan 2026 13:55:45 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/Mockly</guid>

		<description>&#60;img width="5204" height="858" width_o="5204" height_o="858" data-src="https://freight.cargo.site/t/original/i/95f1325591962bb3a90d760cfc35eaf49a5ca872227673dcf745ff28d5a5eb39/Mockly_PortfolioArtboard-5.jpg" data-mid="243912995" border="0"  src="https://freight.cargo.site/w/1000/i/95f1325591962bb3a90d760cfc35eaf49a5ca872227673dcf745ff28d5a5eb39/Mockly_PortfolioArtboard-5.jpg" /&#62;

	mockly rebrand &#38;amp; Launch:this is how new orleans does non-alc.
	
Introducing Mockly 2.0.This rebrand goes deeper into New Orleans. A place with opinions. And seasoning. And absolutely no patience for fufu wellness language.We wanted a brand that knows exactly who it is. Louder. Sharper. Way more flavorful.Same Mockly at the core, just turned up and having fun.🤠 Creative director.

 
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Redesign&#38;nbsp;
&#38;amp; photography.


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&#60;img width="364" height="648" width_o="364" height_o="648" data-src="https://freight.cargo.site/t/original/i/e11c774c1074e5f9d293f56dcc76741344f21471f9b11383bf82f3c5459e692a/Mockly_September_2025_Shot-15-2.gif" data-mid="243913309" border="0"  src="https://freight.cargo.site/w/364/i/e11c774c1074e5f9d293f56dcc76741344f21471f9b11383bf82f3c5459e692a/Mockly_September_2025_Shot-15-2.gif" /&#62;
&#60;img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cc11038c66ef8ee1c92b0a79c0d3648e4560aac4389c9abeb161daadf13cb081/Mockly_PortfolioArtboard-19.jpg" data-mid="243913009" border="0"  src="https://freight.cargo.site/w/1000/i/cc11038c66ef8ee1c92b0a79c0d3648e4560aac4389c9abeb161daadf13cb081/Mockly_PortfolioArtboard-19.jpg" /&#62;
&#60;img width="5040" height="3360" width_o="5040" height_o="3360" data-src="https://freight.cargo.site/t/original/i/d535b3dcf4d4da81f26049ffdc4bc668245ca3fd90ac7077b851c81a9120be0b/Mockly-October-2025-29.jpg" data-mid="243913303" border="0"  src="https://freight.cargo.site/w/1000/i/d535b3dcf4d4da81f26049ffdc4bc668245ca3fd90ac7077b851c81a9120be0b/Mockly-October-2025-29.jpg" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e78a2447e74bb3653a01fbd5e203e38a737d5e7db6512331a19b8152a6dfd4e2/HTE-3-Cartons-1-Can-Front.png" data-mid="243913012" border="0"  src="https://freight.cargo.site/w/1000/i/e78a2447e74bb3653a01fbd5e203e38a737d5e7db6512331a19b8152a6dfd4e2/HTE-3-Cartons-1-Can-Front.png" /&#62;


Site 
redesign.


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/04071e2930e9f3df3f651ca2e9f44dd5d790413cb4d164e9d12e00a782c87e10/MocklyRebrandArtboard-12.png" data-mid="243913098" border="0"  src="https://freight.cargo.site/w/1000/i/04071e2930e9f3df3f651ca2e9f44dd5d790413cb4d164e9d12e00a782c87e10/MocklyRebrandArtboard-12.png" /&#62;


Launch.


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6edea029c3f0b276044de55e57265bdc28a6fdd52cbe95e85d6df70c86d0b86d/Mockly__CCN_1080x1920_v1.jpg" data-mid="243913314" border="0"  src="https://freight.cargo.site/w/1000/i/6edea029c3f0b276044de55e57265bdc28a6fdd52cbe95e85d6df70c86d0b86d/Mockly__CCN_1080x1920_v1.jpg" /&#62;
&#60;img width="178" height="384" width_o="178" height_o="384" data-src="https://freight.cargo.site/t/original/i/9bff88c8fcdb1f4ed27a95c1b5af1855b2d75cb78da7e8383f1e43d39c3bfd01/Convert-to-GIF-project.gif" data-mid="243912925" border="0"  src="https://freight.cargo.site/w/178/i/9bff88c8fcdb1f4ed27a95c1b5af1855b2d75cb78da7e8383f1e43d39c3bfd01/Convert-to-GIF-project.gif" /&#62;
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/f93f38fabb6726866093db2d39fd6b9274b780a37ceeffb03f18c347657bcd5c/Mockly-45.jpg" data-mid="250510069" border="0"  src="https://freight.cargo.site/w/1000/i/f93f38fabb6726866093db2d39fd6b9274b780a37ceeffb03f18c347657bcd5c/Mockly-45.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b57457b6cd819473c776e4b91feda89aea704ae116a5a3b458fad2be0029eb89/Mockly__PGT_1080x1920_v3-01.jpg" data-mid="243913315" border="0"  src="https://freight.cargo.site/w/1000/i/b57457b6cd819473c776e4b91feda89aea704ae116a5a3b458fad2be0029eb89/Mockly__PGT_1080x1920_v3-01.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8c21566a40980fe599f2e3f35d480902838789032f5a55c212cb7a73c73f1520/Mockly__CCN_1200x1350_v3.jpg" data-mid="243913426" border="0"  src="https://freight.cargo.site/w/1000/i/8c21566a40980fe599f2e3f35d480902838789032f5a55c212cb7a73c73f1520/Mockly__CCN_1200x1350_v3.jpg" /&#62;
&#60;img width="1426" height="2048" width_o="1426" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7a3c7b8c75a4e6845edc9c45a04e889520a2d2d37c52536193c324774b99db46/27-_A5A6247.jpg" data-mid="243913764" border="0"  src="https://freight.cargo.site/w/1000/i/7a3c7b8c75a4e6845edc9c45a04e889520a2d2d37c52536193c324774b99db46/27-_A5A6247.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7ed7703c1c0627f5ec14c6f91cf1cc8cb0b20fdb00d1959b66853e2bedac2c28/MocklyRebrandArtboard-8.png" data-mid="243913424" border="0"  src="https://freight.cargo.site/w/1000/i/7ed7703c1c0627f5ec14c6f91cf1cc8cb0b20fdb00d1959b66853e2bedac2c28/MocklyRebrandArtboard-8.png" /&#62;
&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/3f630de16f039ea1f1d90e68152820e52ae9fba1d226a803c92a4f2d3d7fb027/Mockly__BFS_1200x628_v2.jpg" data-mid="243913316" border="0"  src="https://freight.cargo.site/w/1000/i/3f630de16f039ea1f1d90e68152820e52ae9fba1d226a803c92a4f2d3d7fb027/Mockly__BFS_1200x628_v2.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/efa2068f4a077aa4b9a81b94fedc62040d758da4deee618722b11807f004c7c2/20-_A5A6221.jpg" data-mid="250510076" border="0"  src="https://freight.cargo.site/w/1000/i/efa2068f4a077aa4b9a81b94fedc62040d758da4deee618722b11807f004c7c2/20-_A5A6221.jpg" /&#62;
&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/63c5132f1ae9e98e05eba4727547c6ce22c6cca30fdb499a83b433c2d295639d/Mockly-30.jpg" data-mid="250510073" border="0"  src="https://freight.cargo.site/w/1000/i/63c5132f1ae9e98e05eba4727547c6ce22c6cca30fdb499a83b433c2d295639d/Mockly-30.jpg" /&#62;
&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/c44d5130a9e7c65acef12654b7a7eead3c9fb76cc034cbed9986cfffde60321a/Mockly__HTE_1200x628_v1.jpg" data-mid="243913425" border="0"  src="https://freight.cargo.site/w/1000/i/c44d5130a9e7c65acef12654b7a7eead3c9fb76cc034cbed9986cfffde60321a/Mockly__HTE_1200x628_v1.jpg" /&#62;
&#60;img width="328" height="584" width_o="328" height_o="584" data-src="https://freight.cargo.site/t/original/i/e3ae196108113cdbe8402977c7e5f6ef6454757bbd85d02575da4944a1f3a8a0/251218_MOCKLY_GATOR_6s02_9x16_H264_FINAL_01.gif" data-mid="243913432" border="0"  src="https://freight.cargo.site/w/328/i/e3ae196108113cdbe8402977c7e5f6ef6454757bbd85d02575da4944a1f3a8a0/251218_MOCKLY_GATOR_6s02_9x16_H264_FINAL_01.gif" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d9004e399e987e941ff1cb26e6283d2a66ae8c5579a522be1d8aef5a8ac372ee/MocklyRebrandArtboard-13.png" data-mid="243913418" border="0"  src="https://freight.cargo.site/w/1000/i/d9004e399e987e941ff1cb26e6283d2a66ae8c5579a522be1d8aef5a8ac372ee/MocklyRebrandArtboard-13.png" /&#62;

&#60;img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="243911684" border="0"  src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>The Masters </title>
				
		<link>https://mikecornell.com/The-Masters</link>

		<pubDate>Mon, 16 Sep 2024 22:24:43 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/The-Masters</guid>

		<description>&#60;img width="2120" height="351" width_o="2120" height_o="351" data-src="https://freight.cargo.site/t/original/i/b9f5e1fd108e139f5cc70ba6941ce243578281ffee074f6797acf94770afd24b/header_masters.png" data-mid="223015375" border="0"  src="https://freight.cargo.site/w/1000/i/b9f5e1fd108e139f5cc70ba6941ce243578281ffee074f6797acf94770afd24b/header_masters.png" /&#62;


	The masters.

90 years old &#38;amp; More relevant than ever.


As Creative Directors on the Masters, our goal was to expand viewership to new, golf-adjacent fans and elevate the tournament from a sporting event into a cultural one. Our strategy was simple, highlight the traditions of the Masters that had the most cultural relevance and then give those traditions a fresh coat of paint.🤠 &#38;nbsp;creative Director.


&#60;img width="1824" height="618" width_o="1824" height_o="618" data-src="https://freight.cargo.site/t/original/i/0178e93815225093de875491d7b883a5ab05c87de799f4be682874df97fef374/Screenshot-2024-03-06-at-1.03.11-PM.png" data-mid="218160967" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0178e93815225093de875491d7b883a5ab05c87de799f4be682874df97fef374/Screenshot-2024-03-06-at-1.03.11-PM.png" /&#62;


&#60;img width="1920" height="1311" width_o="1920" height_o="1311" data-src="https://freight.cargo.site/t/original/i/d41daf5806de1bfbc09b7de716089a691217929005ab8ccc1c039175530b93e5/byb.com.gif" data-mid="218160978" border="0"  src="https://freight.cargo.site/w/1000/i/d41daf5806de1bfbc09b7de716089a691217929005ab8ccc1c039175530b93e5/byb.com.gif" /&#62;


	Road to the Masters Invitational.

	An E-Sports tournament? At Augusta?!
We partnered with EA to host the first ever “Road to the Masters Invitational.” We designed the space, signage and even a new jacket for the winner. 
	

&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1b848d0526f688122ad448198bdd8bf3d6dbcb032f5836148275ab7ce3afe06c/h_23SB4_0909.jpg" data-mid="218160969" border="0"  src="https://freight.cargo.site/w/1000/i/1b848d0526f688122ad448198bdd8bf3d6dbcb032f5836148275ab7ce3afe06c/h_23SB4_0909.jpg" /&#62;

&#60;img width="1334" height="402" width_o="1334" height_o="402" data-src="https://freight.cargo.site/t/original/i/791c28d1aca54ea035b0b8e218e307e4987fa8fcee6d3347577e5f91f7ccb86a/Screenshot-2024-03-12-at-9.04.12-PM.png" data-mid="218160970" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/791c28d1aca54ea035b0b8e218e307e4987fa8fcee6d3347577e5f91f7ccb86a/Screenshot-2024-03-12-at-9.04.12-PM.png" /&#62;
&#60;img width="2506" height="1356" width_o="2506" height_o="1356" data-src="https://freight.cargo.site/t/original/i/2c284ae03bb4571bb8ad78422d7b13ba50820c2b44b533a08d9bd9ae89cf6695/Screenshot-2024-01-14-at-8.46.07-AM.png" data-mid="218160964" border="0"  src="https://freight.cargo.site/w/1000/i/2c284ae03bb4571bb8ad78422d7b13ba50820c2b44b533a08d9bd9ae89cf6695/Screenshot-2024-01-14-at-8.46.07-AM.png" /&#62;


&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/a0ec2c9191aba30c24ffd49504fbcf30b3d909a09e79fcd6e05603c5012568d7/h_23TU1_2171.jpg" data-mid="218160977" border="0"  src="https://freight.cargo.site/w/1000/i/a0ec2c9191aba30c24ffd49504fbcf30b3d909a09e79fcd6e05603c5012568d7/h_23TU1_2171.jpg" /&#62;
&#60;img width="710" height="709" width_o="710" height_o="709" data-src="https://freight.cargo.site/t/original/i/37f2af1ca952de1621725f3bb64edac1b131e0e79613802ce23ea46245e633a2/Screenshot-2024-05-08-at-11.30.04-AM.png" data-mid="218160979" border="0"  src="https://freight.cargo.site/w/710/i/37f2af1ca952de1621725f3bb64edac1b131e0e79613802ce23ea46245e633a2/Screenshot-2024-05-08-at-11.30.04-AM.png" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/bd6b160904ddf6642b64e674198c6118ef12ebd31ade8eacc0aa5d4f49ef9475/h_23KK3_3520.jpg" data-mid="218160971" border="0"  src="https://freight.cargo.site/w/1000/i/bd6b160904ddf6642b64e674198c6118ef12ebd31ade8eacc0aa5d4f49ef9475/h_23KK3_3520.jpg" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/fb57036327b78ba72778276d9bdcb7e7ea1fdd2c0b9555c82d241c4d7df87298/h_23KK3_3591.jpg" data-mid="218160972" border="0"  src="https://freight.cargo.site/w/1000/i/fb57036327b78ba72778276d9bdcb7e7ea1fdd2c0b9555c82d241c4d7df87298/h_23KK3_3591.jpg" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1993ab9abf38b5fe4c065eab2315ba2c47782020dbc914e7d6c3c941f010011e/h_23SB4_0119.jpg" data-mid="218160975" border="0"  src="https://freight.cargo.site/w/1000/i/1993ab9abf38b5fe4c065eab2315ba2c47782020dbc914e7d6c3c941f010011e/h_23SB4_0119.jpg" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/78f5c762d84a30b705644b880f9eca6a29c096db9391477ba8596bf7ae3b04ca/h_23LW3_2567.jpg" data-mid="218160973" border="0"  src="https://freight.cargo.site/w/1000/i/78f5c762d84a30b705644b880f9eca6a29c096db9391477ba8596bf7ae3b04ca/h_23LW3_2567.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e90b22b076ded0ba47f617c24f1f3c4d1e3fe459cbdff382ecfea88957cf4fdd/IMG_5059.png" data-mid="218160963" border="0"  src="https://freight.cargo.site/w/1000/i/e90b22b076ded0ba47f617c24f1f3c4d1e3fe459cbdff382ecfea88957cf4fdd/IMG_5059.png" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2c9da747ba5ebd88c5b65c0844d0f9bf0da958a2980df4f47399f6eeb9c856a0/IMG_5057-2.png" data-mid="218160962" border="0"  src="https://freight.cargo.site/w/1000/i/2c9da747ba5ebd88c5b65c0844d0f9bf0da958a2980df4f47399f6eeb9c856a0/IMG_5057-2.png" /&#62;


	Rae’s 
Creek 
Reserve.


	What is a Masters party without the unofficial, official cocktail of the Masters, the Azalea? To drum up excitement for watch parties, we created a limited release vodka distilled from the most legendary water in golf, Rae’s Creek. After all, fans don’t just watch the Masters, they drink it.


&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/cca40a2767e63ac99f509ea7292e38257bbb07d7a1f1e03d4f3d963ff0dfad1b/IMG_93054.JPG" data-mid="218160957" border="0"  src="https://freight.cargo.site/w/1000/i/cca40a2767e63ac99f509ea7292e38257bbb07d7a1f1e03d4f3d963ff0dfad1b/IMG_93054.JPG" /&#62;
&#60;img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/a5971e754986ebbff4af1e8f4444d7019e98853447a1eb806af7f03d06f59274/IMG_931410.JPG" data-mid="218160958" border="0"  src="https://freight.cargo.site/w/1000/i/a5971e754986ebbff4af1e8f4444d7019e98853447a1eb806af7f03d06f59274/IMG_931410.JPG" /&#62;
&#60;img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/38467c875bbef40368626792f3189d337d309449296dd30fc65a5a3f67e79fc1/IMG_93408.JPG" data-mid="218160960" border="0"  src="https://freight.cargo.site/w/1000/i/38467c875bbef40368626792f3189d337d309449296dd30fc65a5a3f67e79fc1/IMG_93408.JPG" /&#62;
&#60;img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/bad5fecb1ff64bfca97eac7c9f965b03a51dfef71bd98cc3df9e704966489119/IMG_93198.JPG" data-mid="218160959" border="0"  src="https://freight.cargo.site/w/1000/i/bad5fecb1ff64bfca97eac7c9f965b03a51dfef71bd98cc3df9e704966489119/IMG_93198.JPG" /&#62;

earlier 
Work.


&#60;img width="1878" height="684" width_o="1878" height_o="684" data-src="https://freight.cargo.site/t/original/i/2b9c948d1cec329c8c009ffebbf537e1f4105bda528d31347f4e381a7da634fc/Screen-Shot-2022-03-25-at-3.25.43-PM.png" data-mid="218160952" border="0"  src="https://freight.cargo.site/w/1000/i/2b9c948d1cec329c8c009ffebbf537e1f4105bda528d31347f4e381a7da634fc/Screen-Shot-2022-03-25-at-3.25.43-PM.png" /&#62;

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&#60;img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="218295419" border="0"  src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /&#62;

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	<item>
		<title>Burger King / You Rule</title>
				
		<link>https://mikecornell.com/Burger-King-You-Rule</link>

		<pubDate>Tue, 17 Sep 2024 23:46:23 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/Burger-King-You-Rule</guid>

		<description>&#60;img width="2400" height="500" width_o="2400" height_o="500" data-src="https://freight.cargo.site/t/original/i/d3db85e54a5363807ece4d665071d77b4bf2af22cc98926f07e6ab553bba43fa/you-rule-burger-king.gif" data-mid="218227884" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d3db85e54a5363807ece4d665071d77b4bf2af22cc98926f07e6ab553bba43fa/you-rule-burger-king.gif" /&#62;


	burger king.

The King Doesn’t Wear the Crown, Our Customers Do.


That was the crux of our new ethos for BK - an evolution of their classic tagline that not only serves as a positive affirmation but injects new life into a brand that was struggling to resonate with today’s overlooked audience. This idea unlocked a relevant, self-aware brand spirit which reinvented Burger King’s advertising, reinvigorated employees, and re-established their place within the QSR universe. My partner and I served as the anchor CD team on the pitch, helping win the account.🤠 Pitch Team &#38;amp; concept Team.🏆 Effie Brand Rennisance.


	$710MSales increase yoy
	1BImpressions
	727k
unique social interactions


&#60;img width="1480" height="833" width_o="1480" height_o="833" data-src="https://freight.cargo.site/t/original/i/15db34e8447ac31ad05d55830c1f5daa25fc8757c6b9c126c45b9faf2fe8808a/YouRule-marquee.png" data-mid="218278870" border="0"  src="https://freight.cargo.site/w/1000/i/15db34e8447ac31ad05d55830c1f5daa25fc8757c6b9c126c45b9faf2fe8808a/YouRule-marquee.png" /&#62;
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	that Sounds nice. But do you really mean it?
	We truly made the customer king by inviting them to f*ck with our iconic sandwich, the Whopper, in our first&#38;nbsp; brand act under “You Rule.”


&#38;nbsp;
&#60;img width="2152" height="450" width_o="2152" height_o="450" data-src="https://freight.cargo.site/t/original/i/75714e4c053df4586b3b8deb428df5fdebf12954337679b8884536d74c33e8e2/Screenshot-2024-02-19-at-1.21.09-PM.png" data-mid="218280935" border="0"  src="https://freight.cargo.site/w/1000/i/75714e4c053df4586b3b8deb428df5fdebf12954337679b8884536d74c33e8e2/Screenshot-2024-02-19-at-1.21.09-PM.png" /&#62;


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	<item>
		<title>Vizio / Slam Dunk Poetry</title>
				
		<link>https://mikecornell.com/Vizio-Slam-Dunk-Poetry</link>

		<pubDate>Mon, 16 Sep 2024 22:24:56 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/Vizio-Slam-Dunk-Poetry</guid>

		<description>
&#60;img width="2400" height="500" width_o="2400" height_o="500" data-src="https://freight.cargo.site/t/original/i/080d71d2761bd270b4205bd0f07d1f75875177b3e9f61dc3a4d96e5e1f20e6c2/sdp.gif" data-mid="218161101" border="0"  src="https://freight.cargo.site/w/1000/i/080d71d2761bd270b4205bd0f07d1f75875177b3e9f61dc3a4d96e5e1f20e6c2/sdp.gif" /&#62;


	vizio ultra-hd tv - social activationwith live sports, every tiny detail matters.
	

Vizio was launching their UltraHD line of TVs. Blake Griffin’s contract with Vizio expired in 60 days.We had $0 in media budget &#38;amp; $150k in production budget.Cue the house lights.🤠 concepting team.✏️ andy sciamanna.


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	4.4 mmorganic Impressions
	#3trending topic on twitter
	$150K
Well spent


	Blake Crushed live @ the Laugh Factory.
	

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6fd4f2a85e3241da973463229d064f8b4d6c4d6bd656be9cc92f7bef0066ca31/IMGL1191.jpg" data-mid="218161059" border="0"  src="https://freight.cargo.site/w/1000/i/6fd4f2a85e3241da973463229d064f8b4d6c4d6bd656be9cc92f7bef0066ca31/IMGL1191.jpg" /&#62;

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&#60;img width="1379" height="1437" width_o="1379" height_o="1437" data-src="https://freight.cargo.site/t/original/i/65f6e7308b982ac6551645a38565069abfd8e11e0642a86fb4f303a6431019b3/Los-Angeles-Clippers--Could-Blake-Griffin-Become-Film-Actor--copy.jpg" data-mid="218161074" border="0"  src="https://freight.cargo.site/w/1000/i/65f6e7308b982ac6551645a38565069abfd8e11e0642a86fb4f303a6431019b3/Los-Angeles-Clippers--Could-Blake-Griffin-Become-Film-Actor--copy.jpg" /&#62;
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&#60;img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="218308441" border="0"  src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Kia / The Walken Closet </title>
				
		<link>https://mikecornell.com/Kia-The-Walken-Closet</link>

		<pubDate>Mon, 16 Sep 2024 22:25:01 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/Kia-The-Walken-Closet</guid>

		<description>&#60;img width="2388" height="1255" width_o="2388" height_o="1255" data-src="https://freight.cargo.site/t/original/i/862b27c6c3949bb976df083bb3aedf0e4648c2af3833b36767421d8d57dbf5e0/Screen-Shot-2016-02-03-at-8.44.08-AM.png" data-mid="218161103" border="0"  src="https://freight.cargo.site/w/1000/i/862b27c6c3949bb976df083bb3aedf0e4648c2af3833b36767421d8d57dbf5e0/Screen-Shot-2016-02-03-at-8.44.08-AM.png" /&#62;


Kia Sorento - super bowl.in life, you can settle for average or choose something with a little more spice.
	

For example, you can choose to stuff Christopher Walken inside a walk-in closet in front of 123.4 million people.
🤠 concepting team.✏️ andy sciamanna.

	
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CW: Andy Sciamanna
	

&#60;img width="1118" height="812" width_o="1118" height_o="812" data-src="https://freight.cargo.site/t/original/i/6774cd141df1b43a7a39a906bd1fb81670737c5e03cc38eb6d1930b8834db477/Screen-Shot-2020-04-30-at-9.00.36-AM.png" data-mid="218161110" border="0"  src="https://freight.cargo.site/w/1000/i/6774cd141df1b43a7a39a906bd1fb81670737c5e03cc38eb6d1930b8834db477/Screen-Shot-2020-04-30-at-9.00.36-AM.png" /&#62;
&#60;img width="1112" height="556" width_o="1112" height_o="556" data-src="https://freight.cargo.site/t/original/i/8eea6539a3f304eae8f00a51faf2282b80ace5d38216df172c9bc581541f2c94/Screen-Shot-2020-04-30-at-9.01.15-AM.png" data-mid="218161109" border="0"  src="https://freight.cargo.site/w/1000/i/8eea6539a3f304eae8f00a51faf2282b80ace5d38216df172c9bc581541f2c94/Screen-Shot-2020-04-30-at-9.01.15-AM.png" /&#62;
&#60;img width="1124" height="666" width_o="1124" height_o="666" data-src="https://freight.cargo.site/t/original/i/961c6b77121777dffca348a37aaa1b5e646040fbb8e2176ba1a17506534ee5bf/Screen-Shot-2020-04-30-at-9.00.55-AM.png" data-mid="218161111" border="0"  src="https://freight.cargo.site/w/1000/i/961c6b77121777dffca348a37aaa1b5e646040fbb8e2176ba1a17506534ee5bf/Screen-Shot-2020-04-30-at-9.00.55-AM.png" /&#62;

&#60;img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="218342607" border="0"  src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Kia / Super Bowl</title>
				
		<link>https://mikecornell.com/Kia-Super-Bowl</link>

		<pubDate>Mon, 16 Sep 2024 22:25:11 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/Kia-Super-Bowl</guid>

		<description>&#60;img width="2700" height="1150" width_o="2700" height_o="1150" data-src="https://freight.cargo.site/t/original/i/58290f15e8765c4b0e3377808634a04897d29d72e846d8de6b2694188dab5578/kia_getaway.png" data-mid="218161222" border="0"  src="https://freight.cargo.site/w/1000/i/58290f15e8765c4b0e3377808634a04897d29d72e846d8de6b2694188dab5578/kia_getaway.png" /&#62;


	kia sorento - super bowl.Introducing, the perfect getaway vehicle.
	
The Sorento is the hero of the weekend getaway. For those who pack 3 days of vacation into 2. For those who want to use all-wheel drive as mother nature intended it to be used. 🤠 concept Team.🏆 cannes shortlist - film.
✏️ andy sciamanna, chris juhas.🖍️ ben tolbert.


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	#4adweek
	#2abc
	#1

drove more viewers online than any other automotive Super Bowl spot


&#60;img width="1028" height="457" width_o="1028" height_o="457" data-src="https://freight.cargo.site/t/original/i/5b1090ba47ab98e066c83b0f41d14db1fd9638b3a76ba3c5756fafe639d09fcb/Screen-Shot-2015-04-20-at-1.52.00-PM.png" data-mid="218161211" border="0"  src="https://freight.cargo.site/w/1000/i/5b1090ba47ab98e066c83b0f41d14db1fd9638b3a76ba3c5756fafe639d09fcb/Screen-Shot-2015-04-20-at-1.52.00-PM.png" /&#62;
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&#60;img width="928" height="207" width_o="928" height_o="207" data-src="https://freight.cargo.site/t/original/i/885087d650ff460747ab405176706f4548ed9393ff65fdaeae06732da63c206e/Screen-Shot-2015-04-20-at-1.48.51-PM.png" data-mid="218161210" border="0"  src="https://freight.cargo.site/w/928/i/885087d650ff460747ab405176706f4548ed9393ff65fdaeae06732da63c206e/Screen-Shot-2015-04-20-at-1.48.51-PM.png" /&#62;


&#60;img width="2560" height="583" width_o="2560" height_o="583" data-src="https://freight.cargo.site/t/original/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" data-mid="218308455" border="0"  src="https://freight.cargo.site/w/1000/i/e240a6ad07a4c04a413de87f2ad3667a5ac96f9bf7ef4ba1dc2be29e76ff3a10/website-files-05.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Ace Hardware / Grill Masters</title>
				
		<link>https://mikecornell.com/Ace-Hardware-Grill-Masters</link>

		<pubDate>Mon, 16 Sep 2024 22:25:47 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/Ace-Hardware-Grill-Masters</guid>

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Ace hardware - social activation.father’s day grilling shoe.


All dads have a pair of grilling shoes - they are kept at the door closest to the grill. They are normally a mashed down, over exhausted pair of sneakers. As the unoffical home of grilling, Ace thought it was time dads and grilling shoes got thier glory.
🤠 CONCEPT TEAM.✏️ ANDY SCIAMANNA.


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		<title>Corona Premier</title>
				
		<link>https://mikecornell.com/Corona-Premier-1</link>

		<pubDate>Wed, 18 Sep 2024 17:07:09 +0000</pubDate>

		<dc:creator>Mike Cornell - Creative Director</dc:creator>

		<guid isPermaLink="true">https://mikecornell.com/Corona-Premier-1</guid>

		<description>&#60;img width="2120" height="351" width_o="2120" height_o="351" data-src="https://freight.cargo.site/t/original/i/eb60ecb733eb3f4e62ad8077e2e1c5331b8892c6f1bc9cfff35b3ac45d8f1ecd/header_cp.png" data-mid="225075082" border="0"  src="https://freight.cargo.site/w/1000/i/eb60ecb733eb3f4e62ad8077e2e1c5331b8892c6f1bc9cfff35b3ac45d8f1ecd/header_cp.png" /&#62;


	corona premier.the corona that goes beyond the beach.

	
Corona Premier was struggling because consumers didn’t understand how it differed from Corona Light. To compete with Michelob Ultra, the brand needed a fresh approach. We decided it was time for Premier to put it’s shirt back on, get off the beach and start talking to a more active-minded consumer. Premier isn’t the Corona you drink to get away from life. Premier is Corona you drink to experience more of life. 
🤠 Pitch team, creative Director.✏️ ANDY SCIAMANNA.


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