burger king.
The King Doesn’t Wear the Crown, Our Customers Do.
That was the crux of our new ethos for BK - an evolution of their classic tagline that not only serves as a positive affirmation but injects new life into a brand that was struggling to resonate with today’s overlooked audience. This idea unlocked a relevant, self-aware brand spirit which reinvented Burger King’s advertising, reinvigorated employees, and re-established their place within the QSR universe. My partner and I served as the anchor CD team on the pitch, helping win the account.
🤠 Pitch Team & concept Team.🏆 Effie Brand Rennisance.
$710M
Sales increase yoy1B
Impressions727k
unique social interactions
that Sounds nice. But do you really mean it?
We truly made the customer king by inviting them to f*ck with our iconic sandwich, the Whopper, in our first brand act under “You Rule.”
