Yesterday’s Pop Hits that Didn’t Exist Until Now.

Slice launched in 1984. You probably crushed a can while riding bikes with your best friend. Now it is back as a healthier soda for today. Same fizz. Same classic flavors. Just with 5 grams of sugar or less, 40 calories or less, no high fructose corn syrup, and a gut friendly mix of pre, pro, and postbiotics in every can.

As the only healthy soda to exist in the 80s and 90s, we authentically leveraged the nostalgia that zillenials are looking for. Just like how Slice today is refreshed with better for youbenefits, we used Al to add a modern twist.

We launched a real FM radio station featuring songs all about Slice. More than three hours of completely original music and programming, all casually letting people know that Slice is back and better.

🤠 Creative director.

🏆 Clio Silver.
    Digiday Most Innovative Use of AI.

tune in,
Fizz out.

this is how new orleans does non-alc.

Introducing Mockly 2.0.

This rebrand goes deeper into New Orleans. A place with opinions. And seasoning. And absolutely no patience for fufu wellness language.

We wanted a brand that knows exactly who it is. Louder. Sharper. Way more flavorful.

Same Mockly at the core, just turned up and having fun.


🤠 Creative director.

Redesign 
& photography.

Site
redesign.

Launch.

90 years old & More relevant than ever.

As Creative Directors on the Masters, our goal was to expand viewership to new, golf-adjacent fans and elevate the tournament from a sporting event into a cultural one. Our strategy was simple, highlight the traditions of the Masters that had the most cultural relevance and then give those traditions a fresh coat of paint.

Road to the Masters Invitational.

An E-Sports tournament? At Augusta?!
We partnered with EA to host the first ever “Road to the Masters Invitational.” We designed the space, signage and even a new jacket for the winner.

Rae’s
Creek
Reserve.

What is a Masters party without the unofficial, official cocktail of the Masters, the Azalea? To drum up excitement for watch parties, we created a limited release vodka distilled from the most legendary water in golf, Rae’s Creek. After all, fans don’t just watch the Masters, they drink it.

The King Doesn’t Wear the Crown, Our Customers Do.

That was the crux of our new ethos for BK - an evolution of their classic tagline that not only serves as a positive affirmation but injects new life into a brand that was struggling to resonate with today’s overlooked audience. This idea unlocked a relevant, self-aware brand spirit which reinvented Burger King’s advertising, reinvigorated employees, and re-established their place within the QSR universe. My partner and I served as the anchor CD team on the pitch, helping win the account.

that Sounds nice. But do you really mean it?

Blake Crushed live @ the Laugh Factory.