Scion iq - launch.

A car so smart, it may just be of a higher intelligence.


Toyota was about to launch a micro-car in the most truck-lovin’, SUV-drving country in the world. The iQ represented inspired thinking by Toyota. The hatchback was loaded with clever engineering. It was the first of it’s kind.


🤠 CONCEPT TEAM.

✏️ andy sciamanna.








 81.6%

sales above target