Yesterday’s Pop Hits that Didn’t Exist Until Now.

Slice launched in 1984. You probably crushed a can while riding bikes with your best friend. Now it is back as a healthier soda for today. Same fizz. Same classic flavors. Just with 5 grams of sugar or less, 40 calories or less, no high fructose corn syrup, and a gut friendly mix of pre, pro, and postbiotics in every can.

As the only healthy soda to exist in the 80s and 90s, we authentically leveraged the nostalgia that zillenials are looking for. Just like how Slice today is refreshed with better for youbenefits, we used Al to add a modern twist.

We launched a real FM radio station featuring songs all about Slice. More than three hours of completely original music and programming, all casually letting people know that Slice is back and better.

🤠 Creative director.

🏆 Clio Silver.
    Digiday Most Innovative Use of AI.

tune in,
Fizz out.